Literaturnachweis - Detailanzeige
Autor/in | Riley, Eric |
---|---|
Titel | Marketing Policy and Its Cost in a College of Higher Education. |
Quelle | In: Educational Management and Administration, 12 (1984) 3, S.217-25 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; Administrative Organization; Administrative Policy; Advertising; Attitude Change; Foreign Countries; Higher Education; Institutional Advancement; Marketing; Program Attitudes; Program Costs; Student Recruitment; Teacher Education Programs; United Kingdom |
Abstract | Discusses the development of advertising and publicity strategies and policy for student recruitment purposes at a college of education in the United Kingdom between 1972 and 1982. Covers changes in staff attitudes, selection of media, organization of administration, and cost factors. (PGD) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |