Literaturnachweis - Detailanzeige
Autor/in | Cowen, Paul S. |
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Titel | Film and Text: Order Effects in Recall and Social Inferences. |
Quelle | In: Educational Communication and Technology: A Journal of Theory, Research, and Development, 32 (1984) 3, S.131-44 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Comparative Analysis; Films; Higher Education; Hypothesis Testing; Intermode Differences; Literature Reviews; Media Research; Recall (Psychology); Research Methodology; Social Cognition; Tables (Data) |
Abstract | Describes a study which compared film and written material with regard to effects produced by order in which conflicting information is presented. Results indicate film is more influential and better recalled than conflicting written information: conflicting paragraphs produce a primacy effect, whereas analogous film segments produce no order effect. (Author/MBR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |