Literaturnachweis - Detailanzeige
Autor/in | Simonson, Michael R. |
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Titel | Media and Persuasive Messages. |
Quelle | In: Instructional Innovator, 29 (1984) 2, S.23-24 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; Leitfaden; Academic Achievement; Attitude Change; Guidelines; Instructional Design; Mass Media Effects; Media Research |
Abstract | Discussion of attitude change through mediated instruction and how attitudes are related to learning is followed by guidelines for the use of six categories of persuasion techniques by instructional designers. Summaries of research findings on the effectiveness of each technique in mediated instruction are included. (MBR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |