Literaturnachweis - Detailanzeige
Autor/in | Stern, Barbara B. |
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Titel | A Philosophy of Communications for the Marketing Manager: Three "T's" in an M.B.A. Course. |
Quelle | In: ABCA Bulletin, 47 (1984) 1, S.28-30 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Business Communication; Business Correspondence; Business Education; Course Descriptions; Higher Education; Marketing; Models; Writing Instruction |
Abstract | Describes a graduate course in communications that emphasizes marketing strategies. (AEA) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |