Literaturnachweis - Detailanzeige
Autor/in | Cunningham, Earl L. |
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Titel | Pizzazz for Pennies: Promoting Alumni Programs the Low-Cost Way. |
Quelle | In: CASE Currents, 9 (1983) 9, S.26-28 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Alumni; Higher Education; Program Descriptions; Program Development; Public Relations; Publications; Publicity |
Abstract | Suggestions for producing low-cost promotional materials to attract alumni to alumni programs are provided. Running advertisements in an alumni periodical or promoting all events in one brochure are suggested. Production, paper and printing, and illustrations and photos are discussed. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |