Literaturnachweis - Detailanzeige
Autor/in | Cooke, Edward S. |
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Titel | The Importance of Reunion Giving. |
Quelle | In: New Directions for Institutional Advancement, (1980), S.69-76 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Alumni; Fund Raising; Higher Education; Leaders; Objectives; Phonathons; Private Financial Support; Reunions; Scheduling; Volunteers |
Abstract | An organized and aggressive reunion-giving program is seen as a major component of every college's annual giving campaign. The advent of a major reunion is a natural time for alumni to refocus attention and interest on their alma mater. Getting people involved, setting goals, and campaigns are discussed. (Author/MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |