Literaturnachweis - Detailanzeige
Autor/in | Harty, Harold |
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Titel | Questionnaire Design and Administration. |
Quelle | In: New Directions for Institutional Advancement, (1979), S.45-57 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Leitfaden; Administration; Costs; Data Collection; Field Tests; Higher Education; Institutional Research; Marketing; Objectives; Questioning Techniques; Questionnaires; Reliability; Scoring; Surveys; Validity |
Abstract | The mail questionnaire is seen as a risky data- and information-gathering instrument but an effective way to tap constituent attitudes. Knowing when and how to use it is considered crucial in institutional advancement in academe. Goals and objectives, design assumptions, and types of questions and response formats are discussed. (Author/MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |