Literaturnachweis - Detailanzeige
Autor/inn/en | Banach, William J.; Moore, Edward J. |
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Titel | 'You Deserve a Break Today'--So Start Marketing Schools. |
Quelle | In: Thrust for Educational Leadership, 9 (1979) 1, S.13-14 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; Educational Attitudes; Elementary Secondary Education; Marketing; Public Relations; Public Schools; Publicize; School Community Relationship |
Abstract | The authors state that with marketing, schools can take something of value (a product or service) and exchange it for something of value (like voter support or citizen satisfaction). They then present ten steps to effective marketing of schools. (KC) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |