Literaturnachweis - Detailanzeige
Autor/in | Griese, Noel L. |
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Titel | A T & T: Origins of the Nation's Oldest Continuous Institutional Advertising |
Quelle | (1977)Infoseite zur Zeitschrift |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Advertising; Business; Business Administration; Industry; Information Dissemination; Public Relations; Telephone Communications Systems |
Abstract | Describes the beginning of an advertising program, begun in 1908 for the American Telephone and Telegraph Company, which continues uninterrupted to the present day. (MB) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |