Literaturnachweis - Detailanzeige
Autor/inn/en | Surlin, Stuart H.; Gordon, Thomas E. |
---|---|
Titel | How Values Affect Attitudes toward Direct Reference Political Advertising |
Quelle | (1977)Infoseite zur Zeitschrift |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Advertising; Attitudes; Individual Characteristics; Media Research; Political Influences; Politics; Publicize; Values |
Abstract | Finds that "low-energy information seekers" of differing values are favorably oriented toward direct reference--or attacking--political and commerical advertisement. (KS) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |