A Diachronic Analysis of Prospect Theory in the Thai Online News during the COVID-19 Pandemic: A Corpus-Driven Study

Autor/inn/en	Panyaatisin, Kosin; Piyapasuntra, Suthasinee; Angkapanichkit, Jantima
Titel	A Diachronic Analysis of Prospect Theory in the Thai Online News during the COVID-19 Pandemic: A Corpus-Driven Study
Quelle	In: LEARN Journal: Language Education and Acquisition Research Network, 16 (2023) 2, S.784-800 (17 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2630-0672
Schlagwörter	News Reporting; COVID-19; Pandemics; Language Usage; Public Health; Communications; Discourse Analysis; Comparative Analysis; Thai; Audience Awareness; Trust (Psychology); Stress Variables; Foreign Countries; Risk; Computational Linguistics; Diachronic Linguistics; Disease Control; Thailand + Suchen Sie Ihr Suchwort? News report; Reportage; Sprachgebrauch; Gesundheitswesen; Nachrichtenwesen; Diskursanalyse; Ausland; Risiko; Linguistics; Computerlinguistik; Diachronische Sprachbetrachtung; Historische Linguistik
Abstract	This study aims to investigate the linguistic strategies used in public health communication during the COVID-19 pandemic, according to the regulations stipulated by the Center for COVID-19 Situation Administration (CCSA) of Thailand. A corpus of 1.4 million words was retrieved from Thai online mainstream news media written in Thai, and systematically randomized to analyze news content from March 1, 2020, to December 31, 2021. The framework used for analyzing language was the prospect theory, also known as the message-framing effects. This theory refers to choices that are framed or conditioned by language codes that manipulate changes in people's behaviors. Sentences or clauses designated as "one cause" and "one effect" were analyzed based on syntactic criteria, such as causative construction. The framing effect can be divided into two groups: the effect framed by GAIN (positive result) and its counterpart, LOSS (negative result). It was found that the most favorable linguistic strategy was "GAIN" (63%), reflecting positive messages. Based on linguistic evidence, it appears that Thai conventional media convey positive messages, which encompass prevention, risk-aversion, and positive attitude cultivation. The use of gain-framed language devices by agencies may reflect their attempts to generate positive emotions and gain people's trust during stressful situations, as well as to express sympathy and politely respond to the audiences. All things considered, the use of gain-framed-message strategies in Thailand plays a role in pandemic management and protection, contributing to the highly acclaimed and effective public health system it has accorded. (As Provided).
Anmerkungen	Language Institute of Thammasat University. The Prachan Campus, 2 Prachan Road, Bangkok 10200 Thailand. e-mail: learnjournal@gmail.com; Web site: https://www.tci-thaijo.org/index.php/learn
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01