Pre-Incentive Efficacy in Survey Response Rates in a Large Prospective Military Cohort

Autor/inn/en	Powell, Teresa M.; Geronimo-Hara, Toni Rose; Tobin, Laura E.; Donoho, Carrie J.; Sheppard, Beverly D.; Walstrom, Jennifer L.; Rull, Rudolph P.; Faix, Dennis J.
Titel	Pre-Incentive Efficacy in Survey Response Rates in a Large Prospective Military Cohort
Quelle	In: Field Methods, 35 (2023) 4, S.392-408 (17 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Rull, Rudolph P.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1525-822X
DOI	10.1177/1525822X231163668
Schlagwörter	Military Personnel; Response Rates (Questionnaires); Surveys; Incentives; Veterans + Suchen Sie Ihr Suchwort? Antwortkontrolle; Survey; Umfrage; Befragung; Anreiz; Kriegsteilnehmer; Veteran
Abstract	Declining survey response rates concern researchers aiming to ensure study validity. This article tested the effectiveness of multiple pre-incentives on increasing survey response to the Millennium Cohort Study. Participants consisted of U.S. military service members and veterans, and were randomly assigned to receive a $2 bill, $5 gift card, magnet, Apple iPad® lottery entry, or no pre-incentive. Participants who received the gift card or cash pre-incentive had the highest response rates and were significantly more likely to respond to the survey than those who did not receive a pre-incentive. There was no significant difference in survey response among the magnet or lottery entry groups compared to the no pre-incentive group. This study found that giving participants a monetary pre-incentive was an effective way to increase response rates, and thereby participant retention, in a hard-to-reach, highly mobile population, and re-engage participants who did not respond to a previous follow-up survey. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01