'Open', 'Connected', 'Distinctive', 'Pioneering', and 'Committed': Semioscaping Shanghai as a Global City

Autor/inn/en	Li, Songqing; Yang, Hongli
Titel	'Open', 'Connected', 'Distinctive', 'Pioneering', and 'Committed': Semioscaping Shanghai as a Global City
Quelle	In: International Journal of Multilingualism, 20 (2023) 2, S.250-269 (20 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Li, Songqing)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1479-0718
DOI	10.1080/14790718.2020.1865970
Schlagwörter	Semiotics; Multilingualism; Case Studies; Global Approach; Signs; Photography; Language Planning; Discourse Analysis; Self Concept; Behavior Standards; Social Behavior; Ideology; Metropolitan Areas; Foreign Countries; Air Transportation; Second Languages; Retailing; Public Service; Safety; Language Usage; Chinese; English (Second Language); China (Shanghai) + Suchen Sie Ihr Suchwort? Semiotik; Mehrsprachigkeit; Multilingualismus; Case study; Fallstudie; Case Study; Globales Denken; Zeichensystem; Fotografie; Sprachwechsel; Diskursanalyse; Selbstkonzept; Social behaviour; Soziales Verhalten; Ideologie; Ballungsraum; Ausland; Second language; Zweitsprache; Warenwirtschaft; Public services; Öffentlicher Sozialdienst; Sicherheit; Sprachgebrauch; China; Chinesen; English as second language; English; Second Language; Englisch als Zweitsprache
Abstract	The identity of a city matters in a global age. This article explores the discursive construction of the global city's identity in relation to semiotic landscape, using the construction of Shanghai as a global city as a case study. In this increasingly globalising world, Shanghai authorities have recently demonstrated the desire to establish itself as a global city. Under the assumption of city agency in the semiotic practice of public signage, the signs photographed on site at Pudong International Airport of Shanghai were analysed from a critical perspective of multimodal discourse analysis, focusing on identity building for unique selling propositions. Questions addressed include what the identity of the global city looks like in Shanghai and how Shanghai is semioscaped as a global city and thereby its ethos implicitly represented. The findings suggest both global convergences and local particularities in the semioscaping of Shanghai as a global city. It argues that this way of identity building is attributable to the negotiation and contestation of power subject to the social norms, ideologies of a specific city. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01