Literaturnachweis - Detailanzeige
| Autor/in | Sharma, Daneshwar |
|---|---|
| Titel | Memes as Instructional Tools for Experiential Information Processing in Public Speaking Courses |
| Quelle | In: Business and Professional Communication Quarterly, 86 (2023) 3, S.322-349 (28 Seiten)
PDF als Volltext |
| Zusatzinformation | ORCID (Sharma, Daneshwar) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 2329-4922 |
| DOI | 10.1177/23294906221143344 |
| Schlagwörter | Humor; Visual Aids; Teaching Methods; Cognitive Processes; Instructional Effectiveness; Public Speaking; Active Learning; Graduate Students; Electronic Learning |
| Abstract | Students process information in two modes: cognitive and experiential. Case studies and stories are generally used as tools for experiential information processing. This article uses memes as an instructional tool to deliver information for experiential information processing in a public speaking course. The effectiveness of memes as an instructional tool is assessed through a questionnaire in terms of their overall effectiveness and its memorability, concreteness, and course orientation. The findings suggest that memes can be used effectively as instructional tools like stories to make the students understand, discuss, and engage with course content. (As Provided). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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