Effects of Prepaid Postage Stamps and Postcard Incentives in a Web Survey Experiment

Autor/inn/en	Haas, Georg-Christoph; Volkert, Marieke; Senghaas, Monika
Titel	Effects of Prepaid Postage Stamps and Postcard Incentives in a Web Survey Experiment
Quelle	In: Field Methods, 35 (2023) 3, S.253-270 (18 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Haas, Georg-Christoph) ORCID (Volkert, Marieke) ORCID (Senghaas, Monika)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1525-822X
DOI	10.1177/1525822X221132401
Schlagwörter	Online Surveys; Incentives; Response Rates (Questionnaires); Costs; Effect Size; Data Collection; Social Exchange Theory + Suchen Sie Ihr Suchwort? Anreiz; Antwortkontrolle; Cost; Kosten; Data capture; Datensammlung; Theorie des sozialen Wandels
Abstract	Even small monetary incentives, e.g., a one-dollar bill in a postal invitation letter, can increase the response rate in a web survey. However, in the euro currency area, the smallest amount of monetary incentive for a postal invitation is a five-euro bill, which is costly. As such, we conducted a random experiment with prepaid stamp and postcard incentives as affordable alternatives. We compare the effect of our experimental groups with a control group in terms of response rates, response rates in a subsequent wave, data linkage consent, and data collection costs. Compared with the control group, the postcard incentive has no effect on our outcomes except overall costs. Using a prepaid stamp incentive increases the response rate overall but with different effect sizes for subgroups. We find no effect of stamp incentives on response rates in a subsequent wave or data linkage consent. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01