Literaturnachweis - Detailanzeige
| Autor/inn/en | Daud, Yon Rosli; Mohd Amin, Mohd Rushidi |
|---|---|
| Titel | Integrative Conceptual Framework of Student Loyalty, Service Quality, E-Service Quality and University Image in Open and Distance Learning |
| Quelle | In: Higher Education, Skills and Work-based Learning, 13 (2023) 3, S.560-574 (15 Seiten)
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| Zusatzinformation | ORCID (Daud, Yon Rosli) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 2042-3896 |
| DOI | 10.1108/HESWBL-12-2022-0278 |
| Schlagwörter | College Students; Student Attitudes; Adult Learning; Distance Education; Private Colleges; Educational Quality; Universities; Institutional Characteristics; Reputation; Student School Relationship; Electronic Learning |
| Abstract | Purpose: The aim of this study is to examine the relationship between the determinants of student loyalty, i.e. service quality, e-service quality and university image in open and distance learning (ODL) based on the theory of reasoned action, in more systematic approach. This study also examines university's image role as a mediator on the relationship between service quality and e-service quality towards student loyalty. Design/methodology/approach: This paper develops an integrative conceptual framework along with propositions by integrating comprehensive literature, in the field of service quality, e-service quality, university image and student loyalty. Through the review of detail literature and based theory of reasoned action (TRA), it is proposed that service quality, e-service quality and university image would be meaningful attributes towards student loyalty. In addition, it is also contended that university image would mediate the relationship between service quality and e-service quality towards students' loyalty. Findings: This paper provides an integrative conceptual framework on service quality, e-service quality, university image and students loyalty in open and distance learning (ODL) context. Originality/value: None of the models presented in the literature explore the mediation of university image on the relationship between service quality and e-service quality towards student loyalty as the most recent research on the subject envisages. (As Provided). |
| Anmerkungen | Emerald Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emerald.com/insight |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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