Literaturnachweis - Detailanzeige
| Autor/inn/en | Holody, Kyle J.; Selby, Christina N.; Carter, Elizabeth L. |
|---|---|
| Titel | #WeWill Fight COVID-19: A Campus Social Norms Campaign Case Study |
| Quelle | In: Journal of Student Affairs Research and Practice, 60 (2023) 1, S.81-94 (14 Seiten)Infoseite zur Zeitschrift
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| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1949-6591 |
| DOI | 10.1080/19496591.2022.2127106 |
| Schlagwörter | Social Behavior; Behavior Standards; Health Behavior; Hygiene; Disease Control; College Students; COVID-19; Pandemics; Student Attitudes; Student Motivation; Program Effectiveness; Social Influences; Information Dissemination; Student Characteristics; Video Technology; Social Media; Visual Aids; Political Attitudes |
| Abstract | This survey-based study examined a social norms campaign promoting mask-wearing among college students during the coronavirus disease 2019 pandemic. More positive face mask perceptions, greater motivation to wear masks, and greater likelihood to wear masks in public were associated with respondents having seen the campaign messages and believing they were effective. Findings suggest targeting subpopulations of college students to increase message effectiveness. Practical implications include the development of campaigns that go beyond the traditional norms correcting approach. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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