Literaturnachweis - Detailanzeige
| Autor/inn/en | Taylor, Zachary W.; Childs, Joshua |
|---|---|
| Titel | Digital Swag and College Students: Exploring 21st Century Digital Admissions, Recruitment, and Yield Collateral |
| Quelle | In: Strategic Enrollment Management Quarterly, 10 (2022) 3, S.15-23 (9 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| Schlagwörter | Admissions Counseling; Student Recruitment; COVID-19; Pandemics; College Enrollment; Incentives; Web Sites; Higher Education; Marketing; Internet |
| Abstract | As admissions counselors expanded their footprint in online spaces to connect with prospective students and families during COVID-19, the same has been done by many institutions--for years and long before the pandemic--with digital swag. This study will provide a baseline from which enrollment managers can understand how "digital swag" is being used and whether such an approach would be beneficial for their institution. (As Provided). |
| Anmerkungen | American Association of Collegiate Registrars and Admissions Officers. One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 301-490-7651; e-mail: pubs@aacrao.org; Web site: https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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