Publicwashing in Education: Definition, Motives, and Manifestations

Autor/inn/en	Berkovich, Izhak; Perry-Hazan, Lotem
Titel	Publicwashing in Education: Definition, Motives, and Manifestations
Quelle	In: Educational Researcher, 51 (2022) 6, S.411-418 (8 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Berkovich, Izhak) ORCID (Perry-Hazan, Lotem)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0013-189X
DOI	10.3102/0013189X211070810
Schlagwörter	Educational Change; Reputation; Charter Schools; Public Relations; Communications; Public Schools; Private Schools; Deception; Institutional Characteristics; Educational Policy; Policy Analysis; Definitions; Political Influences + Suchen Sie Ihr Suchwort? Bildungsreform; Charter school; Charter-Schule; Public relation work; Öffentlichkeitsarbeit; Nachrichtenwesen; Public school; Öffentliche Schule; Private school; Privatschule; Täuschung; Politics of education; Bildungspolitik; Politikfeldanalyse; Begriffsbestimmung; Political influence; Politischer Einfluss
Abstract	This essay coins and conceptualizes the term "publicwashing." In educational systems and organizations, publicwashing is a symbolic communication that emphasizes organizational publicness for the purpose of a superficial repair of reputation. The essay defines publicwashing and describes its motives and manifestations. Additionally, it illustrates publicwashing by discussing the concept in the context of the U.S. charter school reform. Adopting the lens of symbolic communication in the charter school case illustrates how the discrepancy between the "public" label and private characteristics of charter schools is managed through public relations. Future studies of publicwashing in education can further apply the symbolic communication approach to various cases, contexts, and deceptive strategies. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01