Coping with High Advertising Exposure: A Source-Monitoring Perspective

Autor/inn/en	Bell, Raoul; Mieth, Laura; Buchner, Axel
Titel	Coping with High Advertising Exposure: A Source-Monitoring Perspective
Quelle	In: Cognitive Research: Principles and Implications, 7 (2022), Artikel 82 (19 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Bell, Raoul) ORCID (Mieth, Laura) ORCID (Buchner, Axel)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
DOI	10.1186/s41235-022-00433-2
Schlagwörter	Coping; Advertising; Information Sources; Memory; Attribution Theory; Recognition (Psychology); Guessing (Tests); Bias; Consumer Economics; Credibility; Persuasive Discourse; Evaluative Thinking + Suchen Sie Ihr Suchwort? Bewältigung; Werbung; Information source; Informationsquelle; Gedächtnis; Recognition; Wiedererkennen; Erraten; Konsumökonomie; Glaubwürdigkeit; Persuasion; Persuasive Kommunikation
Abstract	Consumers are exposed to large amounts of advertising every day. One way to avoid being manipulated is to monitor the sources of persuasive messages. In the present study it was tested whether high exposure to advertising affects the memory and guessing processes underlying source attributions. Participants were exposed to high or low proportions of advertising messages that were intermixed with product statements from a trustworthy source. In a subsequent memory test, participants had to remember the sources of these statements. In Experiments 1 and 2, high advertising exposure led to increased source memory and decreased recognition of the statements in comparison to low advertising exposure. High advertising exposure also induced an increased tendency toward guessing that statements whose sources were not remembered came from advertising. The results of Experiment 3 suggest that the presence of advertising, relative to its absence, leads to a skeptical guessing bias. Being exposed to advertising thus has pronounced effects on the memory and guessing processes underlying source attributions. These changes in source monitoring can be interpreted as coping mechanisms that serve to protect against the persuasive influence of advertising messages. (As Provided).
Anmerkungen	Springer. Available from: Springer Nature. One New York Plaza, Suite 4600, New York, NY 10004. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-460-1700; e-mail: customerservice@springernature.com; Web site: https://link.springer.com/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01