Literaturnachweis - Detailanzeige
| Autor/inn/en | Meepung, Tippawan; Pratsri, Sajeewan |
|---|---|
| Titel | Virtual Commerce Management Using Design Thinking Process to Promote Digital Entrepreneurship for Education Studies |
| Quelle | In: International Education Studies, 15 (2022) 2, S.73-88 (16 Seiten)
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| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1913-9020 |
| Schlagwörter | Entrepreneurship; Business Administration; Design; Thinking Skills; Computer Simulation; Specialists; Likert Scales; Scoring Rubrics; Models; Competence; Evaluation Methods; Computer Software; Information Technology; Validity; Undergraduate Students; Teaching Methods; Empathy; Business Administration Education; Management Development |
| Abstract | The objectives of this research were to (1) develop virtual commerce using the design thinking process to promote modern entrepreneurship, (2) carry out a suitability assessment of this process, and (3) evaluate digital entrepreneurship competency (DEC). The research process was therefore divided into 3 phases in accordance with these aims. The evaluation of the developed model was carried out by 7 experts in related fields, and the implementation of the model was carried using a sample of 50 users. Evaluation was measured on a Likert scale and implementation on a scoring rubric from the data in terms of arithmetic means and standard deviations. The results showed that: (1) the DEC model consists of 6 dimensions: 1. design thinking process, 2. entrepreneurship skills, 3. digital platform, 4. eCommerce Platform, 5. 7Cs, 6. Digital User Citizenship; (2) the DEC model was evaluated as being highly appropriate ([x-bar]=4.80, S.D.=0.21); and (3) the DEC was rated as being at the highest appropriate level. (As Provided). |
| Anmerkungen | Canadian Center of Science and Education. 1595 Sixteenth Ave Suite 301, Richmond Hill, Ontario, L4B 3N9 Canada. Tel: 416-642-2606 Ext 206; Fax: 416-642-2608; e-mail: ies@ccsenet.org; Web site: http://www.ccsenet.org/journal/index.php/ies |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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