'Welcome to the Business of Living', a Translation of Lexical Metaphor on a Company Website: A Case of Emirates Airline

Autor/in	Chueasuai, Pasakara
Titel	'Welcome to the Business of Living', a Translation of Lexical Metaphor on a Company Website: A Case of Emirates Airline
Quelle	In: rEFLections, 28 (2021) 3, S.381-394 (14 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1513–5934
Schlagwörter	Business English; Translation; English (Second Language); Air Transportation; Foreign Countries; Figurative Language; Language Usage; Semitic Languages; Language Processing; Thai; Web Sites; Marketing; Salesmanship; Classification; Comparative Analysis; United Arab Emirates + Suchen Sie Ihr Suchwort? Business; English; English language; Wirtschaft; Englisch; Wirtschaftsenglisch; English as second language; Second Language; Englisch als Zweitsprache; Ausland; Sprachgebrauch; Arabisch; Hebräisch; Sprachverarbeitung; Web-Design; Classification system; Klassifikation; Klassifikationssystem; Vereinigte Arabische Emirate
Abstract	Lexical metaphor functions as a rhetorical device that embellishes the texts with figurative meanings. In non-literary texts such as commercial texts on company websites, lexical metaphor can help to promote the company image and sales. It is vital in the service sector such as the airline industry where the competition is sky-high. This paper attempts to identify the lexical metaphor appearing on the English and Thai websites of Emirates Airline following Dickins' (2005) classification of lexicalised and non-lexicalised metaphors. The study also explores how the lexical metaphors are rendered into Thai by means of literal translation and adaptation. It is found that more lexicalised metaphors are identified in comparison with the non-lexicalised type. As for the types of translation, literal translation plays more part in retaining while adaptation tends to remove the original metaphorical form and meaning in the translated version. (As Provided).
Anmerkungen	King Mongkut's University of Technology Thonburi School of Liberal Arts. 126 Pracha Uthit Road, Bang Mod, Thung Khru, Bangkok, Thailand 10140. Tel: +66-2470-8756; Fax: +66-2428-3375; Web site: https://so05.tci-thaijo.org/index.php/reflections/index
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01