Landing the Class: An Analysis of Innovative Enrollment Strategy and Leadership during the COVID-19 Pandemic

Autor/inn/en	LeFlore, Delonte J.; Novesl, Aleque; Smith, Everrett A.
Titel	Landing the Class: An Analysis of Innovative Enrollment Strategy and Leadership during the COVID-19 Pandemic
Quelle	In: Metropolitan Universities, 33 (2022) 1, S.64-80 (17 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1047-8485
Schlagwörter	COVID-19; Pandemics; Higher Education; Access to Education; Minority Group Students; Low Income Students; Racial Differences; Ethnicity; Disproportionate Representation; College Students; At Risk Students; Equal Education; Leadership Responsibility; Enrollment Management; Barriers; Student Financial Aid; Online Courses; School Holding Power; Enrollment Trends; Gender Differences; Intellectual Disciplines; College Admission; Ohio (Cincinnati) + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Education; Access; Bildung; Zugang; Bildungszugang; Rassenunterschied; Ethnizität; Collegestudent; Finanzielle Beihilfe; Studienfinanzierung; Studienförderung; Online course; Online-Kurs; Geschlechterkonflikt; Geisteswissenschaften; Hochschulzugang; Hochschulzulassung; Zulassung
Abstract	The devastation of COVID-19 substantively impacted enrollment opportunities for colleges and universities in the United States. Many higher education institutions responded to the crises by moving students off campus, enacting furloughs, increasing tuition, and appealing to their state and federal legislators for financial resources. At the University of Cincinnati (UC), critical considerations for campus leadership were how to best stabilize enrollment and resources and what needed to take place to ensure that underrepresented students were not lost in the process. Disparities exist in how the pandemic affects people of color and people from low-socioeconomic backgrounds. That, undoubtedly, was true for many of UC's students and their families from historically underserved backgrounds. UC launched a strategic initiative called Landing the Class to address enrollment concerns. The effort, which this article features, discusses how UC used innovative strategy and planning to address its enrollment challenges during the pandemic. Using a variety of institutional and national data, we provide an analysis of the extent to which the Landing the Class initiative was influential in helping the university reach its enrollment goals and implications for higher education leaders during the COVID-19 pandemic. (As Provided).
Anmerkungen	Coalition of Urban and Metropolitan Universities. 8000 York Road, Towson, MD 21252. Tel: 410-704-3700; Fax: 410-704-2152; e-mail: cumu@towson.edu; Web site: http://www.cumuonline.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01