Considering a Marketing Degree? Student Perceptions of General versus Specialized Majors

Autor/inn/en	Atkin, JoAnn L.; Bowie, Anthony Alland; Cowley, Scott; Eckert, James A.; Ferrin, Bruce G.; Harrison, Robert L.; Lancendorfer, Karen M.; Luqmani, Mushtaq; Luqmani, Zahida; Leingpibul, Thaweephan; Mumuni, Alhassan G.; O'Reilly, Kelley; Quraeshi, Zahir A.; Samples, Robert G.; Veeck, Ann; Xie, Hu; Zondag, Marcellis M.
Titel	Considering a Marketing Degree? Student Perceptions of General versus Specialized Majors
Quelle	In: Journal of Marketing Education, 44 (2022) 1, S.85-99 (15 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Atkin, JoAnn L.) ORCID (Cowley, Scott) ORCID (Veeck, Ann)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/02734753211028888
Schlagwörter	Marketing; Majors (Students); Undergraduate Students; Student Attitudes; Self Efficacy; Comparative Analysis; Specialization; Decision Making; Social Cognition; College Faculty; Teacher Student Relationship; Career Choice + Suchen Sie Ihr Suchwort? Schülerverhalten; Self-efficacy; Selbstwirksamkeit; Arbeitsteilige Spezialisierung; Decision-making; Entscheidungsfindung; Soziale Kognition; Fakultät; Teacher student relationships; Lehrer-Schüler-Beziehung
Abstract	Many business colleges offer specialized marketing majors in addition to the general marketing major. Given the extra resources needed to maintain multiple majors, in a time when higher education budgets are being strained, a need exists to understand how students make choices among these majors and what students perceive to be the advantages of general marketing majors versus specialized marketing majors. Using social cognitive theory, we examine how students make selections among choices in marketing-related majors, focusing on influence and compatibility factors. We surveyed 608 marketing majors representing one general and five specialized marketing majors. The findings indicate that, compared with general marketing majors, students' choice of a specialized major is significantly more likely to be influenced by faculty and other students in the major. Also, the results show that students rate specialized majors better than a general marketing major in terms of self-efficacy, culture, and professional fit. On the other hand, students rate the general marketing major better than specialized majors in flexibility. These results have implications for supporting the priorities of students in both general and specialized majors. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01