A Three-Factor Benefits Framework for Understanding Consumer Preference for Scented Household Products: Psychological Interactions and Implications for Future Development

Autor/inn/en	Herz, Rachel S.; Larsson, Maria; Trujillo, Rafael; Casola, Marisa C.; Ahmed, Farah K.; Lipe, Stacy; Brashear, Morgan E.
Titel	A Three-Factor Benefits Framework for Understanding Consumer Preference for Scented Household Products: Psychological Interactions and Implications for Future Development
Quelle	In: Cognitive Research: Principles and Implications, 7 (2022), Artikel 28 (20 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Herz, Rachel S.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2365-7464
DOI	10.1186/s41235-022-00378-6
Schlagwörter	Olfactory Perception; Consumer Economics; Preferences; Purchasing; Family and Consumer Sciences; Cognitive Processes; Well Being; Motivation; Social Behavior; Marketing + Suchen Sie Ihr Suchwort? Konsumökonomie; Beschaffungswesen; Kauf; Cognitive process; Kognitiver Prozess; Well-being; Wellness; Wohlbefinden; psychologische; Motivation (psychologisch); Social behaviour; Soziales Verhalten
Abstract	Humans have deliberately scented their environment for purpose or pleasure for millennia. In the contemporary marketplace most consumers prefer and purchase scented versions of common household products. However, the drivers of this consumer preference have not been elucidated. To explain the attraction to scent in household products we propose a novel three-factor framework, comprising "functional benefits" (malodor mitigation, base odor coverage, freshening), "in-use experience benefits" (cleanliness, efficacy, pleasure), and "emotional benefits" (increasing in confidence, mood and nostalgia). To support this framework, we present new data from a market research survey on US consumer purchasing habits and attitudes towards home cleaning, laundry, and air freshening products. Further substantiating our framework, a focused review of olfactory psychological science illustrating the central role of scent in cognition, wellbeing, motivated behavior, and social behavior, as well as sensory marketing research highlights the benefits and implications of scent in consumer household products. Based on our three-factor framework we go on to discuss the potential for scent to influence health and raise issues to consider (such as potential negative responding to fragranced products). We conclude by showcasing new opportunities for future research in olfactory science and on scented household products that can advance the positive impacts of scent. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01