Scratch the Scratch-Off: Testing Prepaid and Conditional Incentives with Postcard and Letter Invitations in a Web-Push Design with an Address-Based Sample

Autor/inn/en	Brenner, Philip S.; Buskirk, Trent D.
Titel	Scratch the Scratch-Off: Testing Prepaid and Conditional Incentives with Postcard and Letter Invitations in a Web-Push Design with an Address-Based Sample
Quelle	In: Field Methods, 34 (2022) 1, S.20-35 (16 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1525-822X
DOI	10.1177/1525822X211069640
Schlagwörter	Incentives; Response Rates (Questionnaires); Cost Effectiveness; Letters (Correspondence); Online Surveys; Massachusetts (Boston) + Suchen Sie Ihr Suchwort? Anreiz; Antwortkontrolle; Kosten-Nutzen-Analyse; Kosten-Nutzen-Denken; Brief
Abstract	We tested a novel extension to mailed invitations to a web-push survey, using a postcard invitation to deliver a scratch-off giftcode incentive similar to an instant-win lottery ticket. Scratch-off postcards were included as one of five conditions in randomized survey experiment varying two mailing types (letter and postcard) and three incentive types (prepaid cash, prepaid giftcodes, and conditional giftcodes). Invitations were sent to a sample of 17,808 addresses in Boston, Massachusetts, recruiting for a new online panel study of city residents. We report response rates and costs for each condition. Findings suggest that letters achieve higher response rates than postcards and are more cost effective overall. We also find that conditional incentives achieve higher response rates and are more cost effective, although conflating factors do not permit clear inferences. Notably, the novel scratch-off postcard condition achieved the lowest response rate and the highest costs per completed survey. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01