Can a University's Anniversary Be Used to Strengthen Employee Engagement and Improve the Employer Brand?

Autor/inn/en	Kuráth, Gabriella; Szabó-Bálint, Brigitta; Jarjabka, Ákos
Titel	Can a University's Anniversary Be Used to Strengthen Employee Engagement and Improve the Employer Brand?
Quelle	In: Perspectives: Policy and Practice in Higher Education, 26 (2022) 1, S.11-18 (8 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Kuráth, Gabriella) ORCID (Szabó-Bálint, Brigitta) ORCID (Jarjabka, Ákos)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1360-3108
DOI	10.1080/13603108.2021.1955033
Schlagwörter	Universities; Reputation; Achievement Rating; Employees; Employers; Public Opinion; Foreign Countries; Hungary + Suchen Sie Ihr Suchwort? University; Universität; Achievement; Rating; Leistung; Beurteilung; Leistungsbeurteilung; Employee; Arbeitnehmer; Beschäftigter; Öffentliche Meinung; Ausland; Ungarn
Abstract	The study is aimed at contributing to the research of developing the employer brand of a university with the help of a special university project. Our basic research question is whether a Jubilee project could be used to develop the employer brand of a university and strengthen employee engagement. The authors present the possibilities of measuring communication elements regarding employer branding with the help of two surveys. The employee survey results (based on 1723 respondents) showed that the reputation of the university in the university ranking list improved and the pride of its employees, as well. A significant factor in employer brand development is communication with future potential employees, so the role of public opinion is critical in creating a positive reputation of the university. This is why the Jubilee Project 650 of the University of Pécs can be regarded as a useful employer brand developing activity. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01