Understanding Alumni-Alma Mater Commitment Relationships Upstream and Downstream

Autor/inn/en	Pedro, Ilda Maria; Mendes, Júlio da Costa; Pereira, Luís Nobre
Titel	Understanding Alumni-Alma Mater Commitment Relationships Upstream and Downstream
Quelle	In: Journal of Marketing for Higher Education, 31 (2021) 2, S.175-196 (22 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Pereira, Luís Nobre)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0884-1241
DOI	10.1080/08841241.2020.1768200
Schlagwörter	Alumni; Higher Education; Student School Relationship; Motivation; Meetings; Participation; College Graduates; Marketing + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Schüler-Lehrer-Beziehung; psychologische; Motivation (psychologisch); Meeting; Tagung; Teilnahme; Hochschulabsolvent; Hochschulabsolventin
Abstract	This study collects reliable information about the commitment relationship (CR) between alumni and higher education institutions (HEIs) to increase the existing knowledge in terms of both theoretical and practical issues. Based on the literature review and findings from a previous qualitative research a theoretical model for a sample of 2008 alumni was tested through structural equation modeling. HEIs' commitment, cognitive commitment, and affective commitment are drivers of CR, whereas the desire to share experiences, provide help, and participate in alumni meetings are the CR's indicators. Findings offer insights to guide communication policies, focusing on overall quality, the key role of students in co-creation, strategies to involve students in campus life, the solicitation actions, and the advantages alumni can gain from their engagement. A contribution to the literature is also given because it reinforces the importance of strengthening aspects related to alumni-alma mater CR in contexts with a weak alumni culture. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01