The Development of a Communicative English Training Curriculum for Thai Counter Clerks in Convenience Stores

Autor/in	Boonteerarak, Patchara
Titel	The Development of a Communicative English Training Curriculum for Thai Counter Clerks in Convenience Stores
Quelle	In: LEARN Journal: Language Education and Acquisition Research Network, 14 (2021) 2, S.115-142 (28 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2630-0672
Schlagwörter	Communicative Competence (Languages); English for Special Purposes; Second Language Learning; Employees; Trainees; Retailing; Adult Students; Tourism; Authentic Learning; Curriculum Development; Curriculum Evaluation; Retention (Psychology); Program Effectiveness; Sales Occupations; Foreign Countries; Thailand + Suchen Sie Ihr Suchwort? Communicative competence; Languages; Kommunikative Kompetenz; Sprache; Zweitsprachenerwerb; Employee; Arbeitnehmer; Beschäftigter; Auszubildender; Weibliche Auszubildende; Warenwirtschaft; Adult; Adults; Student; Students; Erwachsenenalter; Studentin; Schüler; Schülerin; Tourismus; Curriculum; Development; Curriculumentwicklung; Lehrplan; Entwicklung; Evaluation; Curriculumevaluation; Rahmenplan; Evaluierung; Merkfähigkeit; Ausland
Abstract	The objectives of the study are to develop a curriculum for an English training for counter clerks in convenience stores in Chiang Mai, Thailand and to evaluate the effectiveness of the developed curriculum. A mixed-method research design was employed. In the curriculum development phase, participants were 20 counter clerks and 10 administrators while 40 counter clerks and 271 English-speaking customers participated in the curriculum evaluation phase. Findings revealed nine tasks of a counter clerk which require English. Trainees' English communicative competence improved significantly from the pretest to the posttest and from the pretest to the delayed posttest. However, there was a decrease of the mean scores at the delayed posttest when compared with the posttest for all areas of communicative competence. English-speaking customers were highly satisfied with trainees' use of English, and trainees perceived that the curriculum was very efficient. The study suggested that an English curriculum for adult learners must reflect a wide range of real-life tasks and incorporate real-world language functions. (As Provided).
Anmerkungen	Language Institute of Thammasat University. The Prachan Campus, 2 Prachan Road, Bangkok 10200 Thailand. e-mail: learnjournal@gmail.com; Web site: https://www.tci-thaijo.org/index.php/learn
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01