Marketing Research: Innovation, Experiential Learning, and Student Engagement

Autor/in	Talafuse, Anna
Titel	Marketing Research: Innovation, Experiential Learning, and Student Engagement
Quelle	In: Journal of Education for Business, 96 (2021) 8, S.552-556 (5 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Talafuse, Anna)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0883-2323
DOI	10.1080/08832323.2021.1887792
Schlagwörter	Marketing; Research; Educational Innovation; Experiential Learning; Student Experience; Cooperative Learning; College Students; Business Administration Education; Student Projects + Suchen Sie Ihr Suchwort? Forschung; Instructional innovation; Bildungsinnovation; Experiental learning; Erfahrungsorientiertes Lernen; Studienerfahrung; Kooperatives Lernen; Collegestudent; Schulprojekt
Abstract	The following article outlines the importance of classroom engagement through use of innovative group projects within a marketing research class. Project findings address learning engagement, student loyalty, and enhanced learning using an experiential learning based project designed to help students produce a marketing research project. The learning by design project details the course structure, segmented project sections, learning goals, and approach used to ensure student engagement with professor, client, and active learning within the course project. Study implications focus on student success and methods to address engagement factors. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01