Teaching Case: GlobePort Faces Challenges in Its Technology Transformation

Autor/in	Ghosh, Biswadip
Titel	Teaching Case: GlobePort Faces Challenges in Its Technology Transformation
Quelle	In: Journal of Information Systems Education, 32 (2021) 2, S.106-114 (9 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1055-3096
Schlagwörter	Retailing; Internet; Information Technology; Organizational Change; Knowledge Management; Computer Science Education; Information Systems + Suchen Sie Ihr Suchwort? Warenwirtschaft; Informationstechnologie; Organisationswandel; Wissensmanagement; Computer science lessons; Informatikunterricht
Abstract	Established retailers are facing growing competitive pressure from pure internet startups that are leveraging eCommerce marketplaces hosted by Amazon, Facebook, Alibaba, eBay, etc. Some traditional retailers, such as Best Buy, Macy's, and Walmart, have created an effective competitive response to these pure eCommerce startups by adapting their customer experience and effectively integrating their physical infrastructure with their online presence and making online shopping easier than ever for consumers. GlobePort, a nationwide sporting goods retailer with 200+ locations, $1+ billion in annual revenues, and $100+ million in profits, recognized this trend and established an eCommerce site using an outsourced IT provider. Despite having the flexibility of their brick-and-mortar stores for in-person sales/service and the internet site for eCommerce sales, GlobePort is facing profitability issues from their internet sales channel as a result of poor support from their IT provider. Their problems are further compounded by incomplete customer information and the lack of strategic integration between their physical and internet channels. Recently, GlobePort executives have come to recognize that their internet sales are lagging industry norms and have begun to take steps to improve their eCommerce systems. However, any systems changes would require additional in-house IT staff with new skillsets and necessitate close teamwork throughout their widespread organization. More importantly, a technology transformation project would lead to new and redesigned customer-facing and operational business processes and the collection and integration of customer data/knowledge across their traditional organizational silos. (As Provided).
Anmerkungen	Journal of Information Systems Education. e-mail: editor@jise.org; Web site: http://www.jise.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01