Exploring Farmers' Decisions to Engage in Grass Measurement on Dairy Farms in Ireland

Autor/inn/en	Regan, Áine; Douglas, John; Maher, John; O'Dwyer, Tom
Titel	Exploring Farmers' Decisions to Engage in Grass Measurement on Dairy Farms in Ireland
Quelle	In: Journal of Agricultural Education and Extension, 27 (2021) 3, S.355-380 (26 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1389-224X
DOI	10.1080/1389224X.2020.1858892
Schlagwörter	Foreign Countries; Agricultural Occupations; Barriers; Attitudes; Extension Education; Agricultural Production; Sustainability; Measurement; Behavior; Decision Making; Motivation; Information Management; Knowledge Level; Physical Health; Job Skills; Beliefs; Economic Impact; Ireland + Suchen Sie Ihr Suchwort? Ausland; Agriculture; Occupation; Landwirtschaft; Beruf; Landwirtschaftlicher Beruf; Attitude; Einstellung; Verhalten; Erweitertes Bildungsangebot; Production; Produktion; Agrarproduktion; Landwirtschaftliche Produktion; Nachhaltigkeit; Messverfahren; Decision-making; Entscheidungsfindung; psychologische; Motivation (psychologisch); Procurement of information; Informationsbeschaffung; Wissensbasis; Gesundheitszustand; Produktive Fertigkeit; Belief; Glaube; Ökonomische Determinanten; Irland
Abstract	Purpose: Employing a theoretical model of human behaviour (COM-B), the current study explores the factors influencing farmers' engagement with grass measurement on Irish dairy farms. Methodology: The current study employed a qualitative research design. One-to-one semi-structured interviews were carried out with 21 dairy farmers. Findings: Factors inhibiting farmers from engaging in grass measurement included a high perceived task effort, a lack of skill and self-efficacy to carry out the task, uncertainty over personal value of engagement, a lack of tangible support, and a confidence in, and preference for, existing intuition-based decision-making. Practical implications: Recommendations for communication, extension, education and technology development are offered to tackle the 'high task effort' associated with grass measurement by farmers and to support skill development and self-efficacy of dairy farmers. Theoretical implications: The study proves value in moving from behavioural frameworks which focus solely on individual constructs as 'barriers to adoption' towards using frameworks which also account for the important role of factors external to the individual such as their social and physical surroundings. Value: A comprehensive theoretical framework is offered for understanding dairy farmers' engagement with grass measurement along with evidence-based suggestions for communication, extension, education and technology development. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01