Fish Disease Outreach Messages: Testing of Gain and Loss Frames

Autor/inn/en	Pavloski, Erin L.; Triezenberg, Heather A.
Titel	Fish Disease Outreach Messages: Testing of Gain and Loss Frames
Quelle	In: Journal of Extension, 59 (2021) 2, Artikel 2 (10 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1077-5315
Schlagwörter	Animal Husbandry; Disease Control; Agricultural Occupations; Intention; Prevention; Risk Management; Extension Education; Outreach Programs; Michigan + Suchen Sie Ihr Suchwort? Tierhaltung; Agriculture; Occupation; Landwirtschaft; Beruf; Landwirtschaftlicher Beruf; Prävention; Vorbeugung; Risikomanagement; Erweitertes Bildungsangebot; Jobcoaching
Abstract	Gain and loss framing has been used in risk communication across many fields as a technique for shaping individuals' behaviors. Via community-engaged research conducted with the Michigan Department of Natural Resources, we tested five message frames to determine efficacy for outreach programs. We made the following determinations: (1) for increasing risk perceptions regarding fish disease, a loss frame in a fish disease management context should be used; (2) for decreasing risk perceptions regarding fish disease management, a gain frame in a fish disease context should be used; and (3) for motivating behavioral intention regarding prevention and risk reduction, a gain frame in a fish disease context should be used. Our findings are of interest to Extension professionals and others working in natural resources. [Note: The issue number (1) shown on the PDF is incorrect. The correct citation for this article is v59 n2.] (As Provided).
Anmerkungen	Clemson University Press. 116 Sigma Drive, Clemson, SC 29634. Tel: 864-656-7156; e-mail: journalofextension@clemson.edu; Web site: https://tigerprints.clemson.edu/joe/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01