Examining the Impact of a Survey's Email Timing on Response Latency, Mobile Response Rates, and Breakoff Rates

Autor/inn/en	Griggs, Ashley K.; Smith, Amanda C.; Berzofsky, Marcus E.; Lindquist, Christine; Krebs, Christopher; Shook-Sa, Bonnie
Titel	Examining the Impact of a Survey's Email Timing on Response Latency, Mobile Response Rates, and Breakoff Rates
Quelle	In: Field Methods, 33 (2021) 3, S.253-267 (15 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1525-822X
DOI	10.1177/1525822X21999160
Schlagwörter	Online Surveys; Electronic Mail; Response Rates (Questionnaires); Handheld Devices; Telecommunications; Time; Student Surveys; College Students; Reaction Time + Suchen Sie Ihr Suchwort? Elektronischer Briefkasten; Antwortkontrolle; Telekommunikationstechnik; Zeit; Schülerbefragung; Collegestudent; Reaktionsvermögen
Abstract	The proportion of web survey responses submitted from mobile devices such as smartphones is increasing steadily. This trend presents new methodological challenges because mobile responses are often associated with increased breakoffs, which, in turn, can increase nonresponse bias. Using data from a survey of college students with more than 20,000 respondents, response patterns are examined to identify which days and times the survey invitation and reminder emails were most likely to produce nonmobile responses. The findings provide guidance on the optimal timing for recruiting college student sample members via email to reduce their likelihood of responding from a mobile device, and potentially, breaking off. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01