Closing the Loop: Co-Designing with Students for Greater Market Orientation

Autor/inn/en	Dollinger, Mollie; Vanderlelie, Jessica
Titel	Closing the Loop: Co-Designing with Students for Greater Market Orientation
Quelle	In: Journal of Marketing for Higher Education, 31 (2021) 1, S.41-57 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Dollinger, Mollie) ORCID (Vanderlelie, Jessica)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0884-1241
DOI	10.1080/08841241.2020.1757557
Schlagwörter	Marketing; Gender Differences; Universities; College Students; College Faculty; Teacher Student Relationship; Problem Solving; Case Studies; Educational Change; Higher Education; Educational Benefits; Learner Engagement; Workshops; Strategic Planning; Educational Practices; Student Attitudes; Student Participation; Foreign Countries; Australia + Suchen Sie Ihr Suchwort? Geschlechterkonflikt; University; Universität; Collegestudent; Fakultät; Teacher student relationships; Lehrer-Schüler-Beziehung; Problemlösen; Case study; Fallstudie; Case Study; Bildungsreform; Hochschulbildung; Hochschulsystem; Hochschulwesen; Bildungsertrag; Lernwerkstatt; Schulung; Strategy; Planning; Strategie; Planung; Bildungspraxis; Schülerverhalten; Schülermitarbeit; Schülermitwirkung; Studentische Mitbestimmung; Ausland; Australien
Abstract	Changing factors in the higher education context such as expansion and increased marketization have sparked interest in how universities can co-create and partner with students. However, while numerous articles discuss the importance or benefits of collaboration between students and staff, less attention has been placed on the explicit approaches to support partnership. This paper will outline an approach and discuss the benefits of integrating co-design into university service practice. Using a student-staff design thinking workshop model called 'CoLabs', we will outline how co-creation with students can help university staff generate new ideas and solve ongoing issues. Activities to assist co-design with students, including storyboarding, are also summarized as well as authentic case studies of where co-design practices have helped drive change. The aim of this work is to provide the sector with an example of usable techniques to support co-design practices with students and reinforce the benefits of implementation of co-design in higher education. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01