Literaturnachweis - Detailanzeige
| Autor/inn/en | Graham, K.; Potterton, H.; Mihaere, T.; Carrington, B.; Treharne, G. J.; Beres, M. A. |
|---|---|
| Titel | Balancing Community Input and Established Research: Findings from the Development of a Sexual Violence Prevention Campaign |
| Quelle | In: Journal of School Violence, 20 (2021) 3, S.288-300 (13 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Zusatzinformation | ORCID (Beres, M. A.) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1538-8220 |
| DOI | 10.1080/15388220.2021.1897017 |
| Schlagwörter | Violence; Sexual Abuse; Prevention; College Students; Student Attitudes; Information Dissemination; Student Diversity; Criminals; Victims; Rape; Foreign Countries; Social Influences; Drinking; Marketing; Sexual Identity; School Culture; Alcohol Abuse; New Zealand |
| Abstract | This article describes a focus group study exploring university students' perspectives of sexual violence prevention campaigns with the goal of developing a social marketing campaign that would resonate with university students. Seventy-one students at one university in Aotearoa/New Zealand provided feedback in 15 focus groups. Findings of an inductive thematic analysis indicate that students think sexual violence prevention campaigns should depict diversity in perpetrator and victim identity and focus on more subtle contexts of sexual violence. These findings have implications for the development of sexual violence prevention campaigns. In particular we discuss how universities must balance tensions between designing palatable and relatable prevention campaigns while also reflecting and addressing the underlying gendered nature of sexual violence. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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