Literaturnachweis - Detailanzeige
| Autor/inn/en | Kan, Hoi-Yi Katy; Ismail, Norhayati |
|---|---|
| Titel | Competing Values Framework as Decoding Tool: Signature Pedagogy in Teaching Business Communication |
| Quelle | In: Business and Professional Communication Quarterly, 84 (2021) 1, S.60-84 (25 Seiten)
PDF als Volltext |
| Zusatzinformation | ORCID (Kan, Hoi-Yi Katy) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 2329-4922 |
| DOI | 10.1177/2329490620985909 |
| Schlagwörter | Business Communication; Business Administration Education; College Instruction; Instructional Design; Cognitive Processes; Values; Models; Foreign Countries; Undergraduate Students; College Faculty; Teaching Methods; Instructional Effectiveness; Singapore |
| Abstract | This article explicates the operationalization of a theoretically robust framework in the teaching of business communication at an institute of higher learning. This article reimagines the design of a business communication course that focuses on the coalescence of both decoding and encoding processes of messages as a unified pedagogical approach in teaching business communication. This approach is in contrast with more conventional approaches in designing communication courses, which tend to prioritize one process over the other. Participants in the study acknowledged the instrumentality in the course design in promoting communicative values with real-world impact. (As Provided). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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