Literaturnachweis - Detailanzeige
| Autor/in | Holmberg, Linnéa |
|---|---|
| Titel | 'Bursting with Activities': Impression Management as Edu-Business in School-Age Educare |
| Quelle | In: International Journal for Research on Extended Education, 7 (2019) 2, S.178-190 (13 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 2196-3673 |
| Schlagwörter | Marketing; Web Sites; Social Desirability; Foreign Countries; Information Dissemination; Public Opinion; After School Programs; Child Development; Child Safety; Leisure Time; Sweden |
| Abstract | Starting from an understanding of contemporary society as occupied with a dominant trend in image-boosting, the study explores how school-age educare centers engage in edu-business when promoting themselves through self-presentations on their websites. Using a qualitative method with an analytical attention directed towards unexpected angles, these self-presentations are problematized in terms of discursive impression management and with a focus on how messages are communicated by using different discursive resources to make the presentations trustworthy and selling. The edu-business logic found on the websites is not primarily about competition between different school-age educare centers, but is instead about competition between compulsory school and school-age educare, as well as the choice to participate or not in the education offered in the school-age educare centers. (As Provided). |
| Anmerkungen | Budrich Journals. Verlag Barbara Budrich GmbH, Stauffenbergstr. 7, 51379 Leverkusen, Germany. e-mail: info@budrich-journals.de; Web site: https://www.budrich-journals.de/index.php/IJREE |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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