Literaturnachweis - Detailanzeige
Autor/inn/en | Tao, Dandan; Ruth, Taylor Kathryne; Maxwell, Janie; Feng, Hao |
---|---|
Titel | Social Media Use for Farmers Market Communications in Illinois |
Quelle | In: Journal of Extension, 58 (2020) 6, (9 Seiten)
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 1077-5315 |
Schlagwörter | Social Media; Computer Mediated Communication; Agricultural Occupations; Telecommunications; Handheld Devices; Marketing; Training; Educational Needs; Food; Safety; Incidence; Interpersonal Relationship; Agribusiness; Illinois Soziale Medien; Computerkonferenz; Agriculture; Occupation; Landwirtschaft; Beruf; Landwirtschaftlicher Beruf; Telekommunikationstechnik; Ausbildung; Educational need; Bildungsbedarf; Lebensmittel; Sicherheit; Vorkommen; Interpersonal relation; Interpersonal relations; Interpersonelle Beziehung; Zwischenmenschliche Beziehung; Agrarindustrie |
Abstract | Social media has been recognized as a powerful tool supporting communication of many topics in the agriculture industry. We explored the use of social media platforms among farmers market managers and specialty crop growers in Illinois through an online survey. Facebook, Instagram, and Twitter were platforms used by the majority of respondents. We found that social media was used primarily for communicating with consumers for marketing purposes. We identified major training needs of farmers market stakeholders related to using social media to promote business and convey food safety information. (As Provided). |
Anmerkungen | Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2024/1/01 |