Social Media Use for Farmers Market Communications in Illinois

Autor/inn/en	Tao, Dandan; Ruth, Taylor Kathryne; Maxwell, Janie; Feng, Hao
Titel	Social Media Use for Farmers Market Communications in Illinois
Quelle	In: Journal of Extension, 58 (2020) 6, (9 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1077-5315
Schlagwörter	Social Media; Computer Mediated Communication; Agricultural Occupations; Telecommunications; Handheld Devices; Marketing; Training; Educational Needs; Food; Safety; Incidence; Interpersonal Relationship; Agribusiness; Illinois + Suchen Sie Ihr Suchwort? Soziale Medien; Computerkonferenz; Agriculture; Occupation; Landwirtschaft; Beruf; Landwirtschaftlicher Beruf; Telekommunikationstechnik; Ausbildung; Educational need; Bildungsbedarf; Lebensmittel; Sicherheit; Vorkommen; Interpersonal relation; Interpersonal relations; Interpersonelle Beziehung; Zwischenmenschliche Beziehung; Agrarindustrie
Abstract	Social media has been recognized as a powerful tool supporting communication of many topics in the agriculture industry. We explored the use of social media platforms among farmers market managers and specialty crop growers in Illinois through an online survey. Facebook, Instagram, and Twitter were platforms used by the majority of respondents. We found that social media was used primarily for communicating with consumers for marketing purposes. We identified major training needs of farmers market stakeholders related to using social media to promote business and convey food safety information. (As Provided).
Anmerkungen	Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01