Multimodal Writing: The Avant-Garde Assemblage and Other Minimal Texts

Autor/in	Jaworski, Adam
Titel	Multimodal Writing: The Avant-Garde Assemblage and Other Minimal Texts
Quelle	In: International Journal of Multilingualism, 17 (2020) 3, S.336-360 (25 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Jaworski, Adam)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1479-0718
DOI	10.1080/14790718.2020.1766050
Schlagwörter	Multilingualism; Urban Areas; Advertising; Signs; Writing (Composition); Corporations; Art; Guidelines; Multimedia Materials; Communication (Thought Transfer); Letters (Correspondence); Visual Aids; Chinese; English; Polish; Sino Tibetan Languages; Foreign Countries; Museums; Exhibits; Hong Kong + Suchen Sie Ihr Suchwort? Mehrsprachigkeit; Multilingualismus; Urban area; Stadtregion; Werbung; Zeichensystem; Schreibübung; Unternehmen; Arts; Kunst; Richtlinien; Communication; thought; Kommunikation; Gedanke; Brief; Anschauungsmaterial; China; Chinesen; English language; Englisch; Polnisch; Ausland; Museum; Museumswesen; Museen; Hongkong
Abstract	Taking multilingual, minimal urban texts as objects of its analysis, this paper suggests that language(s) (writing) need(s) to be examined as part of "multimodal ensembles" (Kress, G., & van Leeuwen, T. (2001). "Multimodal discourse: The modes and media of contemporary communication." Arnold). I examine and draw parallels between greeting cards, advertisements, corporate signage and developments in twentieth century avant-garde art, when artists incorporated language (writing) into their assemblages. The data is then linked to the framework of metrolingualism (Otsuji, E., & Pennycook, A. (2010). Metrolingualism: Fixity, fluidity and language in flux. "International Journal of Multilingualism," 7(3), 240-254. https://doi.org/10.1080/14790710903414331). [For "Metrolingualism: Fixity, Fluidity and Language in Flux," see EJ892217.] (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01