Developing Multimodal Communicative Competence in Emerging Academic and Professional Genres

Autor/inn/en	Ruiz-Madrid, Noelia; Valeiras-Jurado, Julia
Titel	Developing Multimodal Communicative Competence in Emerging Academic and Professional Genres
Quelle	In: International Journal of English Studies, 20 (2020) 1, S.27-50 (24 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1578-7044
Schlagwörter	Multiple Literacies; Discourse Analysis; Teaching Methods; Literacy Education; Oral Language; Academic Language; Computer Software; Computer Assisted Instruction; Language Styles; Thinking Skills; Skill Development; Undergraduate Students; English for Special Purposes; Second Language Learning; Second Language Instruction; Language Proficiency; Foreign Countries; Persuasive Discourse; Business; Communicative Competence (Languages); Belgium + Suchen Sie Ihr Suchwort? Diskursanalyse; Teaching method; Lehrmethode; Unterrichtsmethode; Oral interpretation; Mündlicher Sprachgebrauch; Academic; Language; Languages; Akademiker; Sprache; Wissenschaftssprache; Computer based training; Computerunterstützter Unterricht; Sprachstil; Denkfähigkeit; Kompetenzentwicklung; Qualifikationsentwicklung; Zweitsprachenerwerb; Fremdsprachenunterricht; Language skill; Language skills; Sprachkompetenz; Ausland; Persuasion; Persuasive Kommunikation; Business studies; Wirtschaft; Betriebswirtschaft; Communicative competence; Kommunikative Kompetenz; Belgien
Abstract	In this paper, we propose a pedagogical approach for teaching and learning multimodal literacy, specifically, the application of multimodal discourse analysis for genre awareness. The mastery of specific oral genres is seen as desirable to help students become competent professionals. This is the case of Product Pitches (PPs) in the business field and Research Pitches (RPs) in the academic field. The former are short presentations that introduce a product to the market, the latter constitute an emerging way of disseminating ongoing research to the general public. A salient characteristic of both is their multimodal nature, which has raised an increasing interest in multimodal approaches to genre pedagogy. Our aim is to develop students' analytical skills to make them aware of the variety of semiotic modes and the importance of using them coherently. The pedagogical approach is facilitated by specialised software that supports the systematic teaching and learning of multimodal genres. (As Provided).
Anmerkungen	University of Murcia. Department of English Philology Merced Campus, Calle Santo Cristo 1, Murcia 30071 Spain. Tel: +34-868-88-3406; Fax: +34-868-88-3409; e-mail: publicaciones@um.es; Web site: http://www.um.es/ijes
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01