Information, Time, and Trust: Chinese White-Collar Consumers' Interpretation of Microblogging and Marketing Information on Microblogging Sites

Autor/inn/en	Chen, Huan; Fan, Xiaqing
Titel	Information, Time, and Trust: Chinese White-Collar Consumers' Interpretation of Microblogging and Marketing Information on Microblogging Sites
Quelle	In: Journal of Ethnographic & Qualitative Research, 11 (2016) 1, S.17-31 (15 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1935-3308
Schlagwörter	Trust (Psychology); Social Media; Marketing; Electronic Publishing; Phenomenology; Ethics; White Collar Occupations; Foreign Countries; Web Sites; Guidelines; Preferences; Information Sources; Time Management; Work Environment; Employee Attitudes; China + Suchen Sie Ihr Suchwort? Soziale Medien; Elektronisches Publizieren; Phenomenological psychology; Phänomenologie; Psychologie; Ethik; Angestelltenberuf; Ausland; Web-Design; Richtlinien; Information source; Informationsquelle; Zeitmanagement; Arbeitsmilieu; Arbeitnehmerinteresse
Abstract	This phenomenological study explored Chinese white-collar consumers' perceptions of microblogging and marketing information on microblogging sites. Thirty in-depth interviews were conducted to collect data. Findings revealed that Chinese white-collar consumers' interpretation of microblogging sites provided a unique context and formed a crucial referential framework for participants to interpret marketing information on this specific social media platform. Specifically, the themes that emerged regarding Chinese white-collar workers' interpretations of the microblogging site were speed and truth; circle, multilayer, and integration; recognition, record, and identification; and escape, relax, and fun. The socially constructed themes of Chinese white-collar consumers' interpretations of marketing information on the microblogging site included "be commercial" and "be a friend." Further analysis revealed that time was the overarching theme unifying the descriptions and reflected the essence of white-collar workers' interpretation of microblogging. The theme of trust integrated their interpretation of marketing information on the microblogging site. The current study offered several important theoretical and practical implications. For example, one of the most important theoretical implications was the demonstration of Couldry's (2012) theory of "media as practice" in the context of China. (As Provided).
Anmerkungen	Cedarville University. 251 North Main Street, Cedarville, OH 45314. Tel: 937-766-3242; Fax: 937-766-7971; e-mail: jeqr@comcast.net; Web site: http://www.jeqr.org/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01