College-Aged Female Consumers' Meanings of the Digitally-Enhanced Figures in Fashion Advertising and Their Interpretations of the Israel's Photoshop Law

Autor/in	Ahn, Ho-Young
Titel	College-Aged Female Consumers' Meanings of the Digitally-Enhanced Figures in Fashion Advertising and Their Interpretations of the Israel's Photoshop Law
Quelle	In: Journal of Ethnographic & Qualitative Research, 14 (2019) 2, S.79-94 (16 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1935-3308
Schlagwörter	College Students; Young Adults; Females; Advertising; Laws; Foreign Countries; Student Attitudes; Aesthetics; Merchandise Information; Editing; Photography; Computer Software; Ethics; Freedom; Consumer Economics; Self Esteem; Adolescents; Physical Characteristics; Clothing; Art Expression; Creativity; Israel + Suchen Sie Ihr Suchwort? Collegestudent; Young adult; Junger Erwachsener; Weibliches Geschlecht; Werbung; Law; Recht; Ausland; Schülerverhalten; Ästhetik; Redaktion; Textbearbeitung; Fotografie; Ethik; Freiheit; Konsumökonomie; Self-esteem; Selbstaufmerksamkeit; Adolescent; Adolescence; Adoleszenz; Jugend; Jugendalter; Jugendlicher; Körperliche Erscheinung; Kleidung; Kreativität
Abstract	In the present phenomenological study, I explored how some college women make sense of images of the body manipulated by Photoshop and how they perceive the Photoshop disclaimer labels currently mandated in several European countries. In-depth interviews with 16 female college students revealed four themes regarding the meanings of Photoshopped images in advertising including participants feelings that (a) Photoshopping had a negative impact on self-esteem, (b) despite Photoshop's negative impact, they still held a desire to look like a Photoshopped model, (c) the concept of the ideal body is shifting, and (d) photo-editing is a social norm. In addition, four themes were revealed in relation to the mandatory Photoshop disclosure including (1) feeling hopeful for teenagers, (2) complicated ethical beliefs related to Photoshop disclosures, (3) a desire to purchase products with these disclosures, and (4) a desire to support creative and artistic freedom. (As Provided).
Anmerkungen	Cedarville University. 251 North Main Street, Cedarville, OH 45314. Tel: 937-766-3242; Fax: 937-766-7971; e-mail: jeqr@comcast.net; Web site: http://www.cedarville.edu/jeqr
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01