"Is Nicht Egal": Guided Multimodal Reading of a Music Video Advertisement

Autor/inn/en	Benjamin, John D.; Donohue-Bergeler, Devon; Fuchs, Katrin; Lorenz, Alexander
Titel	"Is Nicht Egal": Guided Multimodal Reading of a Music Video Advertisement
Quelle	In: Unterrichtspraxis/Teaching German, 53 (2020) 1, S.55-65 (11 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1756-1221
DOI	10.1111/tger.12118
Schlagwörter	Case Studies; Video Technology; German; College Students; Second Language Learning; Second Language Instruction; Open Educational Resources; Student Attitudes; Advertising; Music; Reading Strategies; Cultural Awareness; Teaching Methods; Teacher Attitudes; Language Teachers; Lesson Plans; Transportation; Introductory Courses; Departments + Suchen Sie Ihr Suchwort? Case study; Fallstudie; Case Study; Deutscher; Collegestudent; Zweitsprachenerwerb; Fremdsprachenunterricht; Schülerverhalten; Werbung; Musik; Reading strategy; Leselernstufe; Lesetechnik; Cultural identity; Kulturelle Identität; Teaching method; Lehrmethode; Unterrichtsmethode; Lehrerverhalten; Language teacher; Sprachunterricht; Lesson planning; Unterrichtsplanung; Verkehrswesen; Einführungskurs; Department; Abteilung
Abstract	This case study addresses the language-culture divide contributing to curricular bifurcation in many collegiate language departments and presents a lesson plan to help language instructors bridge the gap. The lesson on public transportation is designed for first-semester second language (L2) German students and focuses on a guided reading of a music video advertisement -- the Berliner Verkehrsbetriebe (BVG) spot "Is mir egal," featuring Kazim Akboga (2015). The instructor and the L2 learners, using these guided reading strategies (Kern, 2000; Paesani, Allen, & Dupuy, 2016), collectively unpack the text and make meaning -- culturally, linguistically, and in-between. This article presents data in the form of written student reflections on the video advertisement and guided reading strategies as well as instructor observations. The lesson is designed according to the FLLITE Project (Foreign Languages and the Literary in the Everyday, https://fllite.org/), dedicated to the free use of the Open Educational Resources (OER) movement, thus allowing instructors to adapt it to their specific needs. (As Provided).
Anmerkungen	Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01