A New Perspective on Adoption: Delivering Water Conservation Extension Programming to Nursery and Greenhouse Growers

Autor/inn/en	Warner, Laura A.; Lamm, Alexa J.; White, Sarah A.; Fisher, Paul R.; Beattie, Peyton N.
Titel	A New Perspective on Adoption: Delivering Water Conservation Extension Programming to Nursery and Greenhouse Growers
Quelle	In: Journal of Agricultural Education, 61 (2020) 1, S.172-189 (18 Seiten) PDF als Volltext (1); PDF als Volltext kostenfreie Datei (2) Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1042-0541
Schlagwörter	Extension Education; Extension Agents; Critical Thinking; Innovation; Water; Conservation (Environment); Horticulture; Problem Solving; Teaching Methods + Suchen Sie Ihr Suchwort? Erweitertes Bildungsangebot; Kritisches Denken; Wasser; Conservation; Environment; Konservierung; Bewahung; Umwelt; Gartenbau; Problemlösen; Teaching method; Lehrmethode; Unterrichtsmethode
Abstract	Extension professionals help important agricultural sectors across the country resolve challenges using science-based practices that enhance environmental and social wellbeing while supporting businesses. Nursery and greenhouse growers comprise one of the largest sectors of U.S. agriculture, and this group is challenged to conserve water without compromising their economic viability. While Extension professionals educate and support nursery and greenhouse growers, there is a deficiency of research on adoption processes within this sector. To better understand this important Extension audience, this research examined the influence of critical thinking and problem-solving style on perceived characteristics of water conservation technologies and in turn the perceived characteristics relationship with their implementation. A route to adoption was established to inform effective Extension activities that promote water conservation. Problem-solving style predicts trialability while critical thinking style predicts none of the five characteristics of innovations. Of the five characteristics of water conservation innovations, relative advantage, trialability, and observability play a role in nursery and greenhouse growers' implementation, and implementation does influence adoption. When designing water conservation programs for nursery and greenhouse growers, Extension professionals should consider participants' problem-solving style and incorporate strategies to increase trialability, relative advantage, and observability. (As Provided).
Anmerkungen	American Association for Agricultural Education. P.O. Box 7607, Department of Agricultural and Extension Education, Raleigh, NC 27695. Web site: http://www.aaaeonline.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01