Understanding High School Students Use of Choice Factors and Word-of-Mouth Information Sources in University Selection

Autor/inn/en	Le, Tri D.; Robinson, Linda J.; Dobele, Angela R.
Titel	Understanding High School Students Use of Choice Factors and Word-of-Mouth Information Sources in University Selection
Quelle	In: Studies in Higher Education, 45 (2020) 4, S.808-818 (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Le, Tri D.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0307-5079
DOI	10.1080/03075079.2018.1564259
Schlagwörter	College Choice; Information Sources; Employment Potential; Teacher Effectiveness; Expertise; Course Content; Parent Influence; Foreign Countries; Study Abroad; Intention; Marketing; Interpersonal Communication; Decision Making; High School Seniors; Public Schools; Asian Culture; Vietnam + Suchen Sie Ihr Suchwort? Studienortwahl; Information source; Informationsquelle; Arbeitsmarktbezogene Qualifikation; Beschäftigungsfähigkeit; Effectiveness of teaching; Instructional effectiveness; Lehrerleistung; Unterrichtserfolg; Expert appraisal; Kursprogramm; Ausland; Studies abroad; Auslandsstudium; Interpersonale Kommunikation; Decision-making; Entscheidungsfindung; Public school; Öffentliche Schule
Abstract	University choice is a high-risk decision for prospective students which requires substantial effort to evaluate a range of choice factors. Understanding this complex process is a crucial task for higher education marketers. Of particular importance are the differences across market segments. This study analyses the importance of choice factors, and the usage of information sources, across domestic/international segments and cross-country segments, and explores which choice factors are delivered via word-of-mouth information sources. Different from previous studies which collected data in the countries of destination, this study employs a data sample of prospective students from the country of origin of Vietnam, an emerging market of international education. The findings provide insight into the key choice factors and information sources by market segment. Future job prospects, teaching quality, staff expertise, and course content were important choice factors across all market segments. Parents are the most influential information source for Vietnamese students. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01