Incorporating Photovoice in the Marketing Curriculum to Increase Cultural Competence

Autor/inn/en	Pierce, Meghan E.; Longo, Jaime L.
Titel	Incorporating Photovoice in the Marketing Curriculum to Increase Cultural Competence
Quelle	In: Journal of Marketing Education, 42 (2020) 1, S.76-86 (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Pierce, Meghan E.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/0273475319878825
Schlagwörter	Inclusion; Marketing; Photography; Experiential Learning; Outcomes of Education; Metacognition; Cultural Awareness; Teaching Methods; Comparative Analysis; Course Descriptions; Program Implementation; Program Evaluation; Advocacy; Student Attitudes; Assignments; Cultural Pluralism; Career Readiness; Perspective Taking; College Students; Work Environment + Suchen Sie Ihr Suchwort? Inklusion; Fotografie; Experiental learning; Erfahrungsorientiertes Lernen; Lernleistung; Schulerfolg; Meta cognitive ability; Meta-cognition; Metakognitive Fähigkeit; Metakognition; Cultural identity; Kulturelle Identität; Teaching method; Lehrmethode; Unterrichtsmethode; Kursstrukturplan; Programme evaluation; Programmevaluation; Sozialanwaltschaft; Schülerverhalten; Assignment; Auftrag; Zuweisung; Kulturpluralismus; Zukunftsperspektive; Collegestudent; Arbeitsmilieu
Abstract	Images are powerful. They help make the abstract concrete and allow the viewer to share the perspective of the photographer, giving the photographer a platform to communicate what may be difficult to express with words. Educators, institutions, accreditors, and students are seeking diverse and inclusive university environments, yet we often lack the critical dialogue necessary for achieving such outcomes. In response to student and employer imperatives, we propose the inclusion of photovoice to complement existing learning outcomes in the marketing curriculum. We discuss the implementation and evaluation of including photovoice into a semester-long client-based marketing research project. Experiential learning with photovoice increased interactions with diverse others and increased metacognitive cultural intelligence in comparison with a section taught with the standard approach. (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01