Motives Driving the Choice of a Business Concentration: A Four-Country Study of Marketing, Accounting and Finance, and Management Undergraduates

Autor/inn/en	Davies, Mark A. P.; Tikoo, Surinder
Titel	Motives Driving the Choice of a Business Concentration: A Four-Country Study of Marketing, Accounting and Finance, and Management Undergraduates
Quelle	In: Journal of Marketing Education, 41 (2019) 3, S.185-201 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/0273475318773501
Schlagwörter	Marketing; Accounting; Finance Occupations; Cognitive Style; Cross Cultural Studies; Comparative Analysis; Business Administration Education; Management Development; Life Style; Majors (Students); Career Choice; Reputation; Student Motivation; Skill Development; Student Attitudes; Foreign Countries; Cultural Influences; Social Systems; Educational Administration; Undergraduate Students; Outcomes of Education; Graduation; United States; United Arab Emirates; China; United Kingdom + Suchen Sie Ihr Suchwort? Abrechnung; Buchführung; Buchhaltung; Finanzbuchhalter; Cognitive styles; Kognitiver Stil; Cultural comparison; Kulturvergleich; Lebensstil; Schulische Motivation; Kompetenzentwicklung; Qualifikationsentwicklung; Schülerverhalten; Ausland; Cultural influence; Kultureinfluss; Social system; Soziales System; Bildungsverwaltung; Schuladministration; Schulverwaltung; Lernleistung; Schulerfolg; Abschluss; Graduierung; USA; Vereinigte Arabische Emirate; Großbritannien
Abstract	This four-country study compares business students concentrating in marketing, accounting and finance (AF), and management with respect to five motives: lifestyle aspirations, reputational effects, relative ease of completion, career outcomes, and developmental skills. We find that, except for the developmental skills motive, the importance of different motives varies with concentration choice. Lifestyle aspirations and relative ease of completion motives tend to be generally more important to marketing than AF and management concentrators, while career outcomes are more important to AF concentrators compared with marketing and management concentrators. Comparing marketing students in the United States to their counterparts elsewhere, those in China are significantly less attracted to lifestyle aspirations, reputation, and career outcomes, while those in the United Arab Emirates show no significant differences in career outcomes or reputation compared with those from the United States. The implications of these findings are discussed in the context of variations in cognitive styles of concentrations, cultural norms, and market forces between tight and loose societies, with implications for managers of educational institutions. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01