A Gap Analysis of Teaching Marketing Ethics: Desired versus Current State

Autor/in	Paul, Pallab
Titel	A Gap Analysis of Teaching Marketing Ethics: Desired versus Current State
Quelle	In: Journal of Education for Business, 94 (2019) 7, S.460-470 (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0883-2323
DOI	10.1080/08832323.2019.1568221
Schlagwörter	College Students; Business Administration Education; Business Schools; Marketing; Ethics; Ethical Instruction; Curriculum Design; Educational Practices; Teaching Methods; Course Content + Suchen Sie Ihr Suchwort? Collegestudent; Ethik; Ethics instruction; Teaching of ethics; Ethikunterricht; Lehrplangestaltung; Bildungspraxis; Teaching method; Lehrmethode; Unterrichtsmethode; Kursprogramm
Abstract	There is a consensus among marketing educators, scholars, and practitioners that business ethics, in particular, and marketing ethics must be a vital part of a marketing student's education. However, a survey of the best business schools in the United States reveals that most of them do not offer a stand-alone business ethics course, let alone a marketing ethics course. The author provides a gap analysis of the desired versus current state of marketing ethics education. Recommendations on how to bridge these gaps are provided. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01